Cash flow 101: How to keep your business running smoothly
Cash flow is not profit
A profitable business can still run out of cash. If your customers pay in 60 days but your suppliers demand payment in 30, you have a cash flow gap — even if your income statement looks great.
The three types of cash flow
Operating cash flow comes from your core business activities. Investing cash flow relates to buying or selling assets. Financing cash flow covers loans, equity, and dividends. Together, they paint the complete picture.
Build a 13-week forecast
A rolling 13-week cash flow forecast is the most practical tool for small businesses. List every expected cash inflow and outflow week by week. Update it every Monday. It takes 30 minutes and can save your business.
82% of small businesses that fail cite cash flow problems as a contributing factor.
Improve your cash position
Invoice immediately. Offer early payment discounts. Negotiate longer payment terms with suppliers. Build a cash reserve of at least 3 months of operating expenses. These aren't just best practices — they're survival strategies.